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How much would I pay for a similar mattress in a retail store?

The Avocado Green Mattress would retail for $3,500 to $4,200 in a retail store. 

Why? Brick-and-mortar mattress stores have significant overhead and inventory requirements, and must mark-up their prices and pay heavy commissions to salespeople. We do not. We sell directly to you. And more importantly, our mattresses are handmade in a factory that we own in California.

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